Any 3 Bundle Deals for Daraz
Region: South Asia
Role: Creative Direction, User Flow, UI, Graphic Design
UIUX Lead: Chenmu
Challenge: The Any 3 Bundle Deals is a new in-app program developed in collaboration with AliExpress. The team is constructing a fresh interface that enables users to purchase three distinct items in a single order at a discounted price.
Result:
After considering various colour options and engaging in multiple rounds of discussion, we decided to incorporate yellow, complementing the corporate orange with its bright and refreshing appeal. To attract attention, we applied a large area of yellow tone as the entry point. Within the program interface, we included six slots with box icons to guide customers in adding more items to qualify for the discount.
Leading the definition of the programme's branding direction and development of regional templates, I ensured seamless oversight from inception to completion. This resulted in design assets that are scalable for additional features while aligning with overarching business goals.
Adaptation work done by the Bangladesh designers
Later, the Any 3 Programme branched with additional features - Buy More Save More
